The partnership, which is set to begin in 2026, reflects Formula 1's explosive growth trajectory.
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PepsiCo to power Mercedes F1 Team in game-changing partnership

Infrastructure has been central to ADQ’s mission since it was established in 2018. Getty Images
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ADQ pioneers model for infrastructure investment to drive UAE global ambition

Forest meets the ocean for BEYOND Developments' Dh1.5 billion Kanyon tower

Forest meets the ocean for BEYOND Developments' Dh1.5 billion Kanyon tower

Pioneering re-seller platform The Luxury Closet now features listings from more than 50 of Dubai’s most stylish closets. Pictures: The Luxury Closet

Dubai style stars power pre-loved fashion on thriving luxury reseller platform

The unveiling of exclusive, region-specific models, such as the NISMO, underscores Nissan’s deep-seated connection with the UAE. Supplied Image

The reign continues: All-new Nissan Patrol dominates year on from gala launch

Fatma Lootah used Al Wasl Plaza’s 67-metre-tall dome at Dhai Dubai. Antonie Robertson / The National

Dhai Dubai shines a spotlight on Emirati artists

Lodd Autonomous’s heavy-lift unmanned cargo aircraft pictured ahead of its first test flight in Al Ain. Photo: Lodd
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Lodd Autonomous completes first test flight of Hili UAV

Binance Blockchain Week returns to Dubai's Coca-Cola Arena on December 3 and 4

Cryptocurrency and blockchain elite to deliver insight at showcase Binance event

Mariam Almheiri, Head of the International Affairs Office at the Presidential Court and group chief executive of 2PointZero. Photo: 2PointZero

Mega merger to catapult 2PointZero on to the global investment stage

The Abu Dhabi Autonomous Racing League will be among the events taking place during Abu Dhabi Autonomous Week. Victor Besa / The National

Abu Dhabi Autonomous Week puts the UAE capital's role as a global leader in the spotlight

Humanoid robot Unitree G1 at Adipec 2025. Photo: ADIPEC

Adipec 2025 closes with record $46 billion in deals

Adipec print supplement shorthand

Energy and intelligence converge at Adipec 2025

e& at Gitex. Photo: e&

As e& partners with PayPal, a look at its integrated digital ecosystem

e& at GITEX. Photo: e&

Inside e&’s Sovereign Tech at Gitex

PUMA's Fast-R NITRO Elite 3 running shoes are designed for speed and efficiency. Photos: Puma Nitro Lab

From science to stride: Data-driven running shoes are leading to faster times

TrendingSaudi tankers make U-turn in Red Sea and Trump pledges support for Lebanon

CommentRiddle of Ed Miliband hangs over UK diplomacy

ExclusiveEgypt's Sherif 'hungry for more' after winning third straight title

France, UAE and other countries banning or restricting social media for children

CommentIs Andy Burnham preparing for a water war?

Copper's wild ride: What price volatility says about other metals

Investcorp's Mohammed Alardhi on why anyone who bet against the Gulf has lost and the road to $100bn
Play41:04

Investcorp's Mohammed Alardhi on why anyone who bet against the Gulf has lost and the road to $100bn

Mamdani calls on US government to arrest Netanyahu
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Mamdani calls on US government to arrest Netanyahu

Anti-war protesters interrupt Pete Hegseth during Senate hearing
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Anti-war protesters interrupt Pete Hegseth during Senate hearing

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