RIYADH: Webook.com has announced the launch of TruFan, a new technology framework designed to streamline access to live events by placing identity, fan score, trust and transparency at the core of ticketing.
Sports fans worldwide have increasingly faced challenges securing tickets for high-demand events due to the rise in the number of bots, scalping, and unfair access mechanisms.
While the issues have been widely recognized and demanded resolution, effective solutions have remained a few steps behind due to evolving maneuvers by scalpers.
Leveraging advanced artificial intelligence algorithms and machine learning systems, webook.com has significantly reduced fraudulent activity, so far achieving up to 80 percent clean transactions during major ticket releases. It has also introduced tightly controlled in-platform resale with capped pricing to limit exploitation and improve accessibility for real fans.
Nadeem Bakhsh, CEO of webook.com., said: “Ticketing didn’t just need optimization, it needed a reset and finally, now, technology has caught up to protect fans against scalpers.
“We’ve spent years reducing fraud and controlling resale, but fairness is not only about blocking bad actors, it’s about rewarding genuine fans. TruFan is built on that principle.”
TruFan leverages algorithmic intelligence, machine learning, and behavioral analysis to evaluate fan engagement across the platform, including attendance patterns, participation, and community interaction. By identifying genuine fans and prioritizing them during high-demand releases, the system ensures that access reflects authenticity rather than automation, and does not only cater for the fans on webook.com, but extends to fan circles that exist outside of the ticketing environment.
The framework introduces a new model centered on putting “real fans in real seats,” while also redefining the relationship between fans and the experiences they follow. Through TruFan, fans will be able to move beyond transactional interactions into a system that recognizes ongoing engagement, gradually unlocking enhanced access and exclusive benefits.
For event organizers, TruFan is, according to web.com, set to provide greater control over ticket distribution, enabling them to prioritize genuine fans and protect event integrity.
TruFan will be rolled out in phases throughout 2026, with continued expansion across event categories and international markets following successful pilots.
